About Eastern Path Limited
Why the Eastern Path?
The East, or the Orient (meaning countries of the East) is an old name for Asia. The path is the way we get to and from a place. Our focus is helping authentic and passionate brands leverage our network and experience in Asia and abroad. Brands have long been coming into Asia and we are happy to support them on the journey. Further, we believe many brands in Asia are world-class in their offering and could grow across the world. Our focus is helping them take their first steps out of their home market, so they can build on a solid base. That could be Brands coming into or out of Asia.
Over half the world's population is here and it's still growing!
Asian Food outside of Asia
The current reality is that very few branded offerings outside of their borders provide authentic Asian cuisine. It is often a Western interpretation or merging of some key dishes under a pan-Asian umbrella. For example, most Chinese restaurants in the West are expected to have Peking Duck (Beijing) and Sweet and Sour pork (Cantonese). This is the equivalent of expecting to see Duck a l’orange (French) and a pork schnitzel (German) in every European restaurant. There is so much more to see!
As consumers get more knowledgeable about their food they are more interested in authenticity. There are some amazing brands in Asia that are ready to take over the world. Many more get ready when they understand the opportunity
Why Eastern Path Limited?
- Asia is a big place and each area has its differences, we have a broad network of people to connect with in many markets;
- We have developed a playbook that includes helping to avoid significant missteps in the new market entry; and
- Having operated in many of the markets with global brands, we understand what the level of infrastructure and support will be expected from a new franchisee outside in order to pay to bring a brand to their market.